Our team have been working for the service for years and invested a lot of their time and private money to have it running. What has been free for the users, has become very expensive for the team running it.
This led to the point where the company had to make a decision. Either the service is put down and the website and app wouldn’t exists anymore, or something is changed. 27 Crags team believed that there has to be a way to secure the service, and that’s when .premium was introduced.
The key is that not only we wanted to secure the operations of the service, but also to create even better content and service for the climbing community. We wanted to do this together with the local communities in a way that supports the development of the climbing areas. This is why 50% of the revenue that comes from the subscriptions goes to the .premium topo makers, which they are able to invest in cleaning and bolting routes for us to enjoy.
When it comes to free community content, our intention is not to put everything behind paywall. There will always be free content besides the .premium topos.
If you wish to read a more comprehensive analysis of this, feel free to check out our blogpost about the topic here.